GreenFirst Announces the Appointment of Michael Mitchell to the Board of Directors and the Resignation of Kyle Cerminara

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VANCOUVER, BC, October 8, 2021 – GreenFirst Forest Products Inc. (TSXV: GFP) (“GreenFirst”) is pleased to announce the appointment of Michael Mitchell to the Board of Directors.

Michael has extensive experience as an institutional investor, asset manager, board advisor, founder and operator.  He has been investing in both public and private markets for multiple decades, most recently as a Partner at Locust Wood Capital, which he retired from in 2019 after approximately 9 years with the firm in analytical positions in the consumer, industrial, real estate, and media industries.  Prior to Locust Wood Capital, Michael was a senior analyst at Breeden Capital LP working with former SEC Chairman Richard C. Breeden.  At Breeden Capital, Michael was primarily focused on consumer businesses and was actively involved in board engagements at Applebee’s (Nasdaq: APPB) and Zale’s Corp (NYSE: ZLC) as an advisor to the board.  Prior to these roles, Michael worked as an analyst for Kellogg Capital Group, LLC, the private investment firm founded by Peter Kellogg, from 2005 to 2006.  From 2004 to 2005, Michael served as an equity research analyst at Jefferies and Company, Inc. covering post-reorganization equities.  Michael is currently the Chief Operating Officer of Children’s Eye Care of Northern Colorado, P.C., a Pediatric Ophthalmology practice based in Fort Collins, CO, which he co-founded and operates with his wife Dr. Carolyn G. Mitchell.  Additionally, he serves on the board of Ballantyne Strong (NYSE American: BTN) and the advisory board of the Michael F. Price College of Business at the University of Oklahoma.

“On behalf of the Board of Directors, I am very pleased to welcome Michael to the Board.  Michael brings to the Board valuable insights obtained through his extensive experience in the financial industry, including investing, capital allocation, finance, and financial analysis of public companies” said Paul Rivett, Chairman of the Board.

GreenFirst also wishes to announce that Kyle Cerminara has tendered his resignation from the Board of Directors.  The Board of Directors wishes to thank Kyle for his contributions to GreenFirst and wishes him success in his future endeavours.  “His experience and expertise were appreciated, he has been an integral member of GreenFirst and he will be missed”, stated Paul Rivett.

“GreenFirst is well positioned to create value for shareholders,” said Cerminara, former Chairman of GreenFirst and Founder of Fundamental Global, one of GreenFirst’s largest shareholders.  “I can’t think of a more ideal director for the GreenFirst board than Mike,” added Cerminara.


About GreenFirst

GreenFirst is a forest-first business, focused on environmentally sustainable forest management and lumber production. We believe that sustainable forest planting and harvesting, coupled with the long-term green advantage of lumber, provide GreenFirst with significant cyclical and secular advantages in building products. GreenFirst’s long-term vision is to be a leader in the global forestry industry.

For more information, please visit: www.greenfirst.ca.

Forward Looking Information
Certain information in this news release constitutes forward-looking statements under applicable securities laws. Any statements that are contained in this news release that are not statements of historical fact are forward-looking statements. Forward looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expect”, “potential”, “believe”, “intend”, “estimate” or the negative of these terms and similar expressions. Forward-looking statements are based on certain assumptions and, while GreenFirst considers these assumptions to be reasonable, based on information currently available, they may prove to be incorrect. In addition, forward-looking statements necessarily involve known and unknown risks, including those set out in GreenFirst’s public disclosure record filed under its profile on www.sedar.com. Readers are further cautioned not to place undue reliance on forward-looking statements as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement and reflect our expectations as of the date hereof, and thus are subject to change thereafter. GreenFirst disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Neither TSXV nor its Regulation Services Provider (as that term is defined in policies of the TSXV) accepts responsibility for the adequacy or accuracy of this news release.

For further information: Investor Relations (416) 775 2821


Source: GreenFirst Forest Products