PulPac appoints Brand and Creative Manager

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PulPac appoints Emelie Andersson as Brand and Creative Manager

PulPac takes another important step in the global commercialization of its innovative manufacturing technology for fiber-based packaging and reinforces the team with Emelie Andersson in a new role as Brand and Creative Manager.

With solid expertise, working with global brands on an international level, Emelie will drive brand development and growth as PulPac continues to scale up. Emelie brings 15 years of experience of brand communication with a focus on strategic and creative processes. She most recently comes from Paradigm Brand Consultancy, part of Consid, the Nordic region’s leading IT and tech company.

On joining the PulPac family, Emelie said, “I am very excited to be part of this innovative team. To work with a brand that leads the evolution of sustainable packaging, in a time where single-use plastics is one of the world’s biggest challenges, feels very rewarding and inspiring. Having worked many years in the agency world, I look forward to develop the PulPac brand from the inside on a holistic and long-term basis and support the transition towards packaging that does its job with minimum impact on our environment”.

“Emelie joining our team is perfect timing”, said Ann Dynehäll, Chief Communications & Culture, “As we are commercializing our groundbreaking technology, the packaging industry is at a defining moment in time. A turning point, where sustainability is no longer a choice or an USP, but a prerequisite. Having Emelie, with her profound experience and unique set of skills onboard, will contribute tremendously towards making PulPac a leading brand for sustainable packaging”.

Dry Molded Fiber is a fiber forming technology that can replace single-use plastic with sustainable fiber-based alternatives at low cost.

About PulPac
PulPac provides the packaging industry with a groundbreaking manufacturing technology for low-cost, high-performance fiber-based packaging and single-use products. By pioneering the technology of cellulose molding PulPac enables their customers to replace single-use plastics with a sustainable and cost competitive alternative globally. www.pulpac.com

About Dry Molded Fiber
Dry Molded Fiber, invented and patented by PulPac, is a manufacturing technology designed for the circular economy – using renewable pulp and cellulose resources to produce low cost, high performance, fiber-based packaging, and single-use products. Dry Molded Fiber gives up to 80-90% lower CO2 footprint at similar cost as plastic. It is up to ten times as efficient as conventional fiber molding invented over 100 years ago. The dry process also saves massive amounts of valuable water resources. In addition, energy savings are significant - as the molded products need no drying.

Source: PulPac